Thursday, 27 April, 2017
Branding South Africa in India

Branding South Africa in India

Ms. Hanneli Slabber.
Tell us about yourself
I am the Country Manager for South African Tourism in India and am at the helm of affairs, spear heading initiatives of the National Tourism Board. Prior to this role, I was the Global Product Head for the Tourism Board and was based in South Africa.
After completing my Honours Degree in Applied Anthropology from the University of Pretoria, I went on to begin my career in the hotel industry before moving to sales and marketing. With experiences in both inbound and outbound companies, I headed Contiki Holidays before moving to South African Tourism.
As the Country Manager for the National Tourism Board in India, my core responsibility is to effectively market the destination to Indian audiences and help further increase the growth of Indian arrivals to the country.
How many countries have you visited? Share some experiences.
I’ve done a lot of Africa, Far East and Europe/Asia – everything from the UK to Russia.
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