A dream destination for holiday makers
DUBAI HAS BEEN DEFYING the negative trends that marred the global tourism industry and economy due to its ambition to excel and make a name for itself on the world map. Its recipe for success: visionary leadership, bold and innovative approach of conducting business, timely execution of giant projects, unfaltering commitment to quality and a fi rm resolve to march ahead of other established and emerging destinations. Th e result is its mind-boggling growth levels in almost all economic sectors and a promising future. Its aggressive growth and promotional agenda is the fruit of an inspirational publicprivate sector partnership and government’s unwavering determination to be a successful model destination. His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, cogently sums up the unwavering spirit. “Most people talk, we do things. Th ey plan, we achieve. Th ey hesitate, we move ahead. We are living proof that when human beings have the courage and commitment to transform a dream into reality, there is nothing that can stop them. Dubai is a living example of that. We have people from all over the world who are part of a success story in all sectors of our economy & society.” Th e fast-expanding tourism industry remained a prime mover of the economy, enhancing its enormous contribution to the GDP and attracting huge foreign investments.
For the fi rst time in its history, Dubai played host to over seven million hotel guests last year. No small achievement for a destination that practically emerged on the world map in 1997 aft er the Dubai Department of Tourism and Commerce Marketing (DTCM) was established, replacing a promotion board that existed for nine years. Th e DTCM Director General, Khalid A bin Sulayem, says: “Tourism has been shaping Dubai’s economy quite well and continues to contribute enormously in giving new growth directions. Th e emirate is working towards matching the expectations of the world. We are moving ahead with confi dence and the world keeps looking at us with admiration and amazement. Dubai’s success is both inspiring and promising. As far as we could see, the future appears bright.”
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