Monday, 27 May, 2019

MTV showcases 2014 ‘Artists to Watch’ across TV, digital platforms

The MTV logo can be seen on a sign in front of the MTV studios in Times Square New YorkBy Piya Sinha-Roy LOS ANGELES (Reuters) – MTV is harnessing its roots in the pop music world to showcase a crop of rising artists with its annual 'Artists to Watch' campaign, selecting acts from across the world to bring to its youth audience. British alt-pop band Bastille, Scottish electro-pop group Chvrches and girl group Fifth Harmony are three of 12 up-and-coming acts chosen by MTV as ones to watch. The 'Artists to Watch' program helps expose rising stars in the music world to MTV's target audience, and is an evolution of the network's early intentions to showcase artists making waves in the pop music zeitgeist. "Music videos are still an important part of a music experience, but it's not everything," Amy Doyle, MTV's executive vice president of music and talent programming, told Reuters.


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