Wednesday, 27 March, 2019

Twitter to let advertisers zero in on tweeters

A Twitter page is displayed on a laptop computer in Los AngelesREUTERS – Twitter Inc will begin allowing advertisers to directly target users based on the interests they reveal in their tweets, the social media company said Thursday. No longer content to be a "dumb" bulletin board, with 400 million micro-messages posted daily, Twitter has moved to a strategy of actively sifting through what each user is reading and tweeting in order to discern every individual's interests. Founded in 2006, Twitter is hoping to catch up to other consumer Internet companies that have found varying degrees of success by using technology to serve better-targeted ads. …

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