Kommal Publishing (Pty) Ltd, a subsidiary of Kommal Holdings, proudly launched the long-awaited publication of SUTRA™ Magazine at the Mount Nelson Hotel in Cape Town on 26 October 2007.  This South African title has already received national acclaim, and has a steady growth of support and acclaim internationally.

SUTRA is the first Indian Lifestyle and Fashion publication of its kind in South Africa, with an editorial and development team, extending from London to Mumbai. The diversity of the content is illuminated by exciting features from colorful Bollywood, fashion from sensual international catwalks, business and investment advice and tributes to showcasing inspiring legends.

In this age of modernism, one of SUTRA Magazine’s objectives is to smooth the transition from conservative Indian tradition, to the more contemporary lifestyle living by young, determined individuals, while retaining Indian ideals that form a significant part of the their value systems. SUTRA caters for a niche market that thrives on quality as a standard of living.

The second objective of SUTRA is to provide a proven and viable platform for Business to directly access and target this unique high earning, and of course high spending demographic.

The publication displays an impressive team, including the likes of the world-renowned fashion designer, Mr. Gavin Rajah whose Creative Direction is a part of the magazine. Editorial content is managed by Mr. Teddy Kommal, who is a linguistic specialist and editorial professional for 25 years. The rest of our team comprises of persons committed to service excellence in their respective fields of expertise. The large array of respected contributors who exclusively contribute to SUTRA include various Couture Designers from the India Fashion Week, to Fashion, Beauty and Lifestyle experts from London, USA and India.

The Publication:  High-gloss, A4 format magazine of approximately 112 pages

The Distribution: 35,000 copies:         In SA: More than 1000 stores nationally including all major retail outlets

Outside SA: Australia, Austria, Abu Dhabi, Canada, Dubai, India, Kenya, Mauritius, Singapore, Tanzania, Uganda UK,USA.

The Frequency:  Quarterly – Summer, Autumn, Winter and Spring editions

The content:      60% South African

                          40% International

It may be interesting to note that although the Indian community comprises 3% of our South African population, Indians actually form almost 10% of the most influential consumers in SA! (according to the Wildfire™ Research by UCT Unilever Research Institute)