S?tra (Sanskrit: s??tra, Devanagari:?????, P?li: sutta), literally means a rope or thread that holds things together, and more metaphorically refers to an aphorism (or line, rule, formula), or a collection of such aphorisms in the form of a manual. It is derived from the verbal root siv-, meaning to sew (these words, including Latin suere and English to sew, all ultimately deriving from PIE *siH-/syuH- ‘to sew’).
SUTRA is the first Indian Lifestyle and Fashion publication of its kind in South Africa, with an editorial and development team, extending from London to Mumbai. The diversity of the content is illuminated by exciting features from colorful Bollywood, fashion from sensual international catwalks, business and investment advice and tributes to showcasing inspiring legends.
In this age of modernism, one of SUTRA Magazine’s objectives is to smooth the transition from conservative Indian tradition, to the more contemporary lifestyle living by young, determined individuals, while retaining Indian ideals that form a significant part of the their value systems. SUTRA caters for a niche market that thrives on quality as a standard of living.
The second objective of SUTRA is to provide a proven and viable platform for Business to directly access and target this unique high earning, and of course high spending demographic.
The publication’s team is lead by Dr Terrence O. Kommal, as the CEO.
The large array of respected contributors who exclusively contribute to SUTRA include various Couture Designers from the India Fashion Week, to Fashion, Beauty and Lifestyle experts from London, USA and India.
The Publication: High-gloss, A4 format magazine
The Distribution: 15,000 copies:
In SA: More than 1200 stores nationally including all major retail outlets
Outside SA: India, Zimbabwe, Namibia, Zambia, Kenya, Uganda, Botswana, Mozambique, Mauritius.
The Frequency: Monthly.
The content: 80% South African; 20% International
It may be interesting to note that although the Indian community comprises 3% of our South African population, Indians actually form almost 10% of the most influential consumers in SA! (according to the Wildfire™ Research by UCT Unilever Research Institute)